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As Employee Resource Groups (ERGs) drive culture efforts, influence company policy and more, it’s important to create goals that set ERGs up for success. The future of work is changing rapidly, and so, the 'future of culture' is too. ERGs are a critical part of that future as they foster a greater sense of belonging, purpose and employee engagement. Effective and empowered ERGs also contribute to better retention and recruitment for employers - a key factor in today's competitive talent market.
At Verbate, we're here to give your teams the tools to maintain a healthy company culture. Check out our guide on effective ERG goal setting here for some more details on frameworks, actionable steps and best practices.
In this article, we give you some concrete goal examples to get those creative ideas going!
Alignment: Build ERG Community, Showcase Culture, Decrease ‘Burnout’
Stakeholders: ERG Co-Leads, ERG Community Chair, Events Planning Team, HR Team
Timeline: 1 Per Quarter, 6 per year (2 in collaboration with other ERGs)
Demonstrate & Improve: Invite Email, Verbate Calendar, Slack cross-post, Town Hall announcement, Post-event Retros
Alignment: Build Ally Community, Foster Culture, Raise Awareness
Stakeholders: ERG Co-Lead, ERG Exec. Sponsor, HR Team, DE&I Team
Timeline: 2 speakers per year (1 during our heritage month)
Demonstrate & Improve: Company Newsletter, General Slack Channel, Verbate Calendar, Post-event Retro, Leadership sync
Alignment: Strengthen Culture, Build Awareness, Showcase Diverse Leaders
Stakeholders: ERG Volunteer Member, Recruitment Team
Timeline: Plan in Q1, Execute in Q2, Release in Q3 in time for Heritage Month
Demonstrate & Improve: Company ListServ, Premiere at Q3 Town Hall, Company Nominations on who to Feature
Alignment: Professional Career Development, Recruitment/Rentention
Stakeholders: ERG Co-Lead, Exec Sponsor, HR Team, Recruitment Team
Timeline: Host entry-level workshop in Q1 and host mid-level workshop in Q3
Demonstrate & Improve: Verbate Calendar, Leadership Email Listserv, ERG Slack Channels, Post-event Retros,
Alignment: Raise Awareness, Show Solidarity, Begin Dialogue around policies that can help
Stakeholders: ERG Exec Sponsor, ERG President, C-Suite Representative
Timeline: Q2 in line with the rise in hate attacks we’re seeing. Timely, so quick turnaround.
Demonstrate & Improve: Company-wide email from CEO co-sponsored by ERG Leads, Public Letter, LinkedIn Post, Quarterly Action Revisits
Alignment: Align business objectives with community efforts, Increase Transparency
Stakeholders: ERG Co-Leads, ERG Exec Sponsor, HR Leadership Team
Timeline: One poll in Q1, One in Q4
Demonstrate & Improve: Survey distributed through email, collected on Verbate platform or Confluence
As you plan your Heritage Month, these are few things to keep in mind.
Setting effective goals is key to your ERG's success. In this guide, we walk you through key frameworks and considerations to keep in mind as you set goals and work towards them.